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Shanghai Little Bridge School: Bringing Creativity into Early Education

Brand Design, Concept Design, Enironmental Design, Print

The Little Bridge is a primary school that customizes learning to student’s individual development, with the goal of nurturing, enhancing intuition, curiosity, imagination, and creativity. Each student learns to appreciate and respect diversity with a growth mindset.

The challenge was to create a brand corporate and the school's environmental design system, that would appeal to 6-12-year-old students, stakeholders and faculty members growing alongside the students' path to maturity.

Design Concept: Deconstruction and Reconstruction

Design Concept: Deconstruction and Reconstruction

All children between 8 - 10 will start to conform with their peers as their lives become more structured and reality-based.  They are less imaginative and lose their playful quality.  In fact, according to researchers such as James Moran, over the course of elementary school, there is a 25% drop in what we would identify as creative attempts, a number that does not show an equal increase until the college years. 

The concept of deconstruction and reconstruction breaks apart Chinese written characters and reassembled into Chinese Zodiac such as monkey, ox, dragon. Using positive messaging help children see the world through a new lens, sparking students' curiosity and imagination. 

Student Workbook Covers to Activate Students Imagination

Student Workbook Covers to Activate Students Imagination

Using a combination of English, Simplified Chinese, and pinyin to create characters.  Pinyin is a system for transcribing the pronunciation of the standard variety of Mandarin using the Roman alphabet, officially adopted by the People's Republic of China in 1979.

Using Positive Messages to Create Characters to Empower Students for a positive mindset.

Using Positive Messages to Create Characters to Empower Students for a positive mindset.

Enabling them to See in New Ways, While Activating their Imagination

Enabling them to See in New Ways, While Activating their Imagination

Corporate Design Concepts

Corporate Design Concepts

Application and forms designed for Admin usage that employs a simple, sophisticated design approach. The forms use the corporate color palette with the nontraditional format and layout to give it a modernized look and feel.

Floor Map Wayfinding Designed for Kids

Floor Map Wayfinding Designed for Kids

The average six years old stands under 4 feet tall, so designing a system that students can see requires strategic placement of the graphics on the floors. The playful design maintains the deconstruction theme and uses simple iconography with supporting text in Simplified Chinese and English. The 1st graders still have yet to master Chinese or English language but can recognize simple iconography.

Door Signage System

Door Signage System

The campus space contains different types of classrooms, offices and common area. Each application varies slightly to help the young students distinguish the differences.

Main Entrance Directory and Way finding System with Pattern Design

Main Entrance Directory and Way finding System with Pattern Design

Functional Door Signage for Card Slots

Functional Door Signage for Card Slots

Die cut cards for common room doors sign holders.

Customized Door Sign

Customized Door Sign

The classroom door signage is created to have multiple configurations.

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