Design
work_LB_Concept.png

Shanghai Little Bridge School Brand Design Concept

The Little Bridge is a primary school that customize learning to student’s individual development.  With the goal of nurturing and enhancing intuition, curiosity, imagination and creativity. Each student learns to appreciate and respect diversity with a growth mindset. 

During their five years at The Little Bridge, students will become each other’s conduits to the world, ultimately becoming leaders with great capacity and compassion in a fast-moving global community.

Role: Concept, defining concepts, research, strategy, and design.

The Challenge

The Challenge

To develop corporate brand design for The Little Bridge Primary School, including environmental graphics, and wayfinding system. The brand design needed to be flexible to appeal to a wide age group. Primary school age students, faculty members, stake holders and visitors.

Concept: Interconnectivity

Concept: Interconnectivity

The organic rhythms in the natural world is the pattern that connects all living things, human relationships, and the highest human values. This concept borrows patterns existing in natural and within man made objects to help students understand relationships between man and the world and each other. Ultimately helping them identify as unique human beings.

Throughout history, artists have used mathematics, science to create art. Some using nature, borrowing natural movement as a tool for creation.  This concept blends art and playful experimentation within the brand design in new ways to foster creativity and to help students apply creativity to other disciplines. 

moodboard.png
Lo Fi Interactive Student Workbook Covers to Encourage Playful Experimentation.

Lo Fi Interactive Student Workbook Covers to Encourage Playful Experimentation.

 The cover contains perforated holes in a grid formation with a string attached to the binding. Students are encouraged to use the string to connect the dots, weave patterns or messages with endless possibilities to promote critical thinking and creativity.  Providing a new surface for children under 8 will help them develop a growth mindset, promote creativity and identify themselves as unique individuals.

The cover contains perforated holes in a grid formation with a string attached to the binding. Students are encouraged to use the string to connect the dots, weave patterns or messages with endless possibilities to promote critical thinking and creativity.

Providing a new surface for children under 8 will help them develop a growth mindset, promote creativity and identify themselves as unique individuals.

You Are Different

You Are Different

By the time children reaches grade 3, their lives become more structured and begin to conform with their peers, restricting creativity.  Its vital to a child's formative years to help them recognize their relationship with their peers and instill the notion of individuality in order to cultivate a creative mindset.

By pairing similar patterns such as the human thumb print and topographic landscapes in the workbook designs, it helps students recognize the similarities and the difference between themselves and the world around them. The uniqueness of human fingerprints gives them the awareness they are different from their classmates.

directory.png
floormap.png
doorsign.png
Interactive wallcovering for classrooms.

Interactive wallcovering for classrooms.

Proposed interactive walls with lo fi interactivity encourages group participation and collaboration. Giving students a new way and surface to create provides boundless possibilities.