Be crazy.  Be stupid.  Be silly.  Be weird. Be whatever.  Because life is too short to be anything but happy.

I see, I capture

I see, I capture


Edvin Lee, principal design

I dream of living in a fully sustainable world where products are made with zero waste output and landfills are a thing of the past.

As design lead and creative director with over 13 years of experience working in advertising and startups, my work has garnered accolades and been published internationally.  The last 6 years I focused my skills applying human centered design on brand and product design for various For-profit education companies and tech start ups in NYC with key focus on brand design, community building product features, and aligning product design with business goals.

I believe good can almost always be bettered.  I believe great ideas can come from any sized budget or account. Because that’s what creative problem solving can do. I believe less is more. Except when it comes to the amount of craft poured into an idea. 

Client List

Amplify Education, AOL, Banana Republic, CBC, Design Exchange, Disney, Electronic Arts, Flatiron School, Flip Video, FoxSports, Gap Inc, Shanghai Little Bridge School, LabCorp., Microsoft, NBA, Nike, Newell, Sharpie, Target, and Visa.





Commonbrand 2017. All Rights Reserved.