We do Branding, Art Direction, Design, Concept, Illustration, Flash, Animation for digital, mobile and print media for these companies
AOL, Banana Republic, CBC, Design Exchange, Electronic Arts, Flip Video, FoxSports, Gap Inc, LabCorp., Microsoft, Nike, Newell, Target, and Visa.
Downloadable Work Samples PDF - 20.63MB
Contact - Edvin Lee
Corporate ID, Art Direction, Design for Various clients
Visual Exploration, UI, Design, Prototype
VIsual exploration of new AOL Video full screen video site that consist of aggragated and AOL Original content, with focus on usability and user interaction. The objective is to create a seamless, continuous lean back video viewing experience.
Visual Exploration, Art Direction, UI, Design
My role was to concept ideas, visual design & exploration, and wireframing. The objective of AOL
Travel Guides is to create structured data pages for each destination city. This system showcases
the breadth of AOL curated content as well as Seed content. Seed is a new platform for local
journalist and photographers to contribute to AOL content.
Visual Exploration, Art Direction, 3 moodboard Designs for LabCorp
LabCorp provides leading-edge medical laboratory tests and services through a national network of primary clinical laboratories and specialized Centers of Excellence
Art Direction, Design, for FoxSports.com
Creating 2 visual directions for the redesign of FoxSports.com. Blending Broadcast elements with the minimal web 2.0 style, creating a clean and non congested interface design.
Art Direction, Visual Concept, motion study, Design, for Target Entertainment
Visual explorations for the launch of the Black Eyed Peas much anticipated release of The E.N.D. This will be their first joint effort in over 4 years. Multiple internal and external units were created to promote the new Deluxe release exclusively at Target.
Art Direction, Concept, Design for Target Entertainment
Target sponsored a live concert using facebook connect to promote the launch of Black Eyed Peas new release The E.N.D. Facebook Connect was used for the first time during the US president inauguration in 2009. This technology allows Facebook users to watch the live feed and be able to share comments with their friends and also view comments of other users who are watching the event.
Art Direction, Visual concept, Motion Study, Design for Target Entertainment
Provided visual direction to internal and external units to promote the launch and release of an exclusive 3-Disc set of all new material written, produced and performed by Prince. This was a very succsessful campaign, making this release the most successful album launched at Target.
Art Direction, Design, Development for Artist Andrew Kearney
Andrew Kearney is a mixed media installation artist, born in Limerick, Ireland in 1961. He studied Fine Art at the Limerick College of Art and Design, and then went on to Chelsea College of Art and Design where he obtained an MA in sculpture. In 1992, he won the Barclays Young Artist award, exhibiting with the Serpentine Gallery, London. The same year he was awarded a fellowship at PS1 studios of contemporary art in New York.
iPhone Design for Gap Inc
This holiday season, Gap invited shoppers to "Merry Mix It" — to create unexpected pairings
of celebrities performing their own renditions of Jingle Bells. Users were able to pair up any of the 12 celebrities in a song and dance medley. Another feature, ‘Mix not Match’ allowed users to create a product mash up of clothing, textures and colors. This campaign included Gap’s first ever iPhone app which featured ‘Merry Mix It’ webisodes as well as a product mixer and gift list for the holiday season. Using the iPhone Swiping motion, users can mix and match to create a custom style and save items to personalized gift list.
Art Direction & Design for Gap Inc, Banana Republic, & Old Navy
Lead designer for Gap International, this involves creating sites for Gap, Banana Republic, Old Navy Canada in French and English. Also producing International sites for Gap and Banana Republic for 17 countries in 7 languages. Responsible for seasonal site refresh.
Concept, Visual Design, Illustration for Gap Inc.
Gap Vote, which coincided with the 2008 elections, was a platform for Americans to express their non-political opinions, passions, and ideas. The site had two sections. The first part featured videos of actors, activists, and musicians. The second part featured over 300 digital buttons with vote messages that could be shared on a Facebook app called "Pieces of Flair"™.
My role included concept, art direction of microsite, illustrations and design of digital buttons. The buttons inspired Gap to create limited edition buttons that were sold on eBay.
Concept, Visual Design, Illustration for Nike Women Asia f08
Nike is a brand that women turn to for sports and inspiration. Since women love to create their own style and wear colors that match their moods and activities, the theme for Fall 08 was color. Each color represented a different person.
My role included concept for microsite, OOH and mobile advertising, illustrations for storyboards and anime style comic of Maria Sharapova
Concept, Illustration, Art Direction for Hobo Tourism
Hobo Tourism provides public bus audio tours. This is ideal for visitors who wants to experience NYC or SF through the eyes of a local citizen. This is an on going relationship that will produce, illustrations, guerilla marketing, websites, iphone apps, wap sites and different unique executional ideas to promote this business.
Art Direction, Design, Illustration, Motion Design for Flip Video
Flip Video wanted AKQA to create a holiday campaign to raise brand awareness. We came up with"˜What the Flip"™ a user generated program curated by artists, actors, and musicians which will be aired on MTV this November. The campaign included a half-hour program, wild postings, a mobile component, a street team, and user-voted videos on the microsite.
Designer on athletes Profile for Nike Lab
Provided designs for the athelete section of Nikelab. This was thefwa.com site of the month in July 08
Art Direction, Design, Illustration for Visa Holiday Campaign
Visa Signature Lounge is set up at the Westfield Shopping Center in San Francisco during the holiday season. Varies print promotional material were created for this event. Featured here is a 7' x 8' full size cut out used within the Lounge area for cardholders and their families to take pictures. Designed customized snowflakes using the Visa and Visa Signature logos.
Art Direction, Design, Illustration for Commonsense Media
Common Sense Media is a non-profit organization that rates TV shows, movies, music, books and games for parents with young children. Our task was to redesign the current rating system and redesign the site. My role included visual exploration of the rating system, site redesign, book cover design, and concept for marketing ideas.
Conceptual Design, Art Direction, Design for Sharpie
An American icon celebrated 40 years in 2005...SHARPIE celebrates its major milestone by teaming up with Kurt Busch and renaming the home of Sharpie - Shelbyville, Tenn., to Sharpieville USA for the day in March and working with athletes and celebrities in the kick-off of "Autographs for Education", a program where SHARPIE teams up with sports figures to support community-based educational organizations.
Conceptual Design for CBC Kids
The objective of this youth site is aimed to meet the following key success factors: Increase traffic to CBC.ca (CBC.ca / kids objectives for 2006 is to increase traffic by 20%) Build CBC brand awareness amongst youth audience. Fill a gap for credible Canadian youth content online
Art Direction, Design for Walter Philps Gallery
Quick 5"x6" full color newspaper ad created for this special Summer Garden artist event
Art Direction, Design, Development for artist Ho Tam
Ho Tam was born in Hong Kong and educated in Toronto, Canada and worked in advertising firms and community psychiatric facilities before turning to art. He works in a diverse mix of disciplinary including painting, video, photography, print and public art.
Art Direction, Design for the Banff Center
For the first time Afghanistan is present at the Biennale in Venice! As a country which for hundreds of years was the intersection of many different traditions, Afghanistan's rich cultural history is sometimes lost amidst the daily newspaper headlines that unfortunately provide a reductive perspective on a much more complex reality. Lida Abdul, a young female artist born in Afghanistan, was brought up and educated in the United States, where she received her MFA in Fine Art at the University of California at Irvine. Her work combines the formalist histories of Western art with the various traditions that collectively define the Afghan cultural and intellectual experience. As an artist who has lived in many different countries, her work is a testimony to the resilience and uniqueness of certain aspects of the Afghan experience that is part of the larger mosaic of the human experience at the beginning of the 21st century.
Art Direction, Illustration, Design Nancy & Mike
Mike and Nancy will be getting married. The invite is a folded card 3x3. The front is the invitation and the back is the RSVP reply post card.
Art Direction, Design, Development for Design Exchange
The Design Exchange will profile the work of fifteen Canadian designers and design firms at the Canadian Embassy in Tokyo on March 31st, 2005, and at the Canadian Pavilion of EXPO 2005 in Aichi, Japan, on April 7th, 2005. Accompanying these two presentations the Design Exchange will produce an English/Japanese resource publication and a bilingual virtual exhibit showcasing Canadian design products and services.
Design Exchange is proud to be a partner of Expo 2005 Canada through the Business and Trade Promotion and Engaging Canadians Programs. This project is funded in part by the Department of Canadian Heritage and International Trade Canada.
From March 25 to September 25, 2005, nearly 15 million visitors from Japan and abroad are expected to experience Expo 2005. Building on Expo 2005's theme Nature's Wisdom, Canada's participation will explore the story of our people, and illustrate to the world the true personality and spirit of Canada.
Art Direction, Design, Illustration for Banff Center
Site produced in association with The Banff Centre's Sound and Vision residency. SPIRAWL (Sound Proofed Institute for Research into Acoustic Weapon Logistics). The destructive potential of acoustic resonance traces back to the Bible. Societies worldwide have historically harnessed infrasonic, sonic and ultrasonic frequencies for purposes of civilian control and wartime operations. The SPIRAWL collects and collates information, stories and statistics about the use of sound as a weapon, tracking and documenting developments in acoustic weapons through reports, records and patents. This is SPIRAWL's research records, which range from the anecdotal to the scientific. They are made available in different formats throughout the Institute's buildings.
Print Design, Art Direction, Illustrations for Self Promotion
On Sept 1, Piperboy relocated his studio to Banff and needed some business cards to hand out to his clients.